No longer do most readers pick up a newspaper or magazine for their news. Instead, they’ll go online to find the information they want. Better yet, they’ll opt to have content delivered directly to their inbox, custom-tailored to their particular areas of interest. If you’re using email marketing to solicit and retain customers, your business blog post or enewsletter needs to not only offer helpful, valuable content, but be visually appealing and properly structured. You’ll want to include elements that, at each step, help assure that the viewer will stay engaged, share your content and contact you. Each of these marketing email secrets will contribute to your marketing success!